Chrysalis, the transition from caterpillar to butterfly is the perfect description for this unique company that guides small companies and entrepenuers to reach their full potential. Chrysalis helps business people clarify their goals, articulate their strengths and portray themselves in the best possible light to their customers. We assess the organization’s current competitiveness and viability, and present intelligent business model options to the client. Based on the dialogue with Chrysalis, the client has a better understanding of the intelligent strategies available to them.
Affordability and creativity go hand in hand in the unusual methods Chrysalis employs to develop the most cost effective sales and marketing strategy for each particular business. Promoting a business does not have to be expensive and Chrysalis has experience in marketing effectively on a shoestring budget. Some of the tools we use on behalf of our clients include: savvy internet prospecting, compelling communication with clients, and unorthodox niche marketing. Depending on the desire of the client, Chrysalis is willing to train the staff on the concepts and implementation of an effective marketing plan.
“I have saturated my market, how do I find new customers?” a technology company owner reported. By researching other types of customers, Chrysalis was able to provide a list of 45 new resources. Each of those resources represented at least 30 more prospects.
“I don’t know how to describe my art to potential buyers!” an artist declared. We studied his work and developed an image which the artist was able to incorporate in all his sales materials. This process made it much easier to sell his work through a variety of channels.
“My business is still not close to profitable, what can I do?” was the concern of an educator. By analyzing the costs and demands of the company, Chrysalis was able to determine the lack of viability in the current type of business. Through creative brainstorming, we developed a more lucrative option built on the existing business.